When did it become accepted practice to penalize loyalty? It seems that companies are more interested in the people who aren’t there customers then there customers. This trend has been bothering me for years its all around us. Banks offer rewards for moving your account, cell phone companies offer better prices and bonus services to new subscribers.
Where is the reward for loyal customers. I have been with my bank now for over ten years in that time the have raised my rates reduced my service and I never got a reward. Right now my bank has a promotion you can get up to $250 for opening a new account plus sign up some additional services. Of course I’m not able to get it.
The fine Print reads:
This offer is available to individuals 19 years of age or older who open a new Personal Canadian Dollar Chequing Account by December 31, 2009. Individuals who have an existing Chequing Account or had one that was closed after August 1, 2009 are not eligible for this offer
So I ask you why should I say loyal to my bank if they have more interest in getting new customers then supporting there existing customers? It’s not just the banks, a couple of years ago when The Wife’s cell phone contract was up we went to her carrier to see what phones they had to offer. The best deal they would give her, with her signing up for a new 3 year contract was $200 off the cost of the phone. They phone she wanted was $300 or $400. So we were looking at at least $100 for her pink phone. A new customer would have been able to get it for either free, or $50. So she changed carriers.
So I ask why do we as consumers let companies do this. Why don’t we stand up and say we the loyal customers deserve to be reward. Or should we just become nomads, jumping from service to service looking for the best rewards.